Dubuis, a talented watchmaker, founded his own atelier in 1980 after 14 years of developing complications for Patek Philippe. He took commissions to design new complications for major brands for several years. Carlos Dias, a designer for Franck Muller joined Dubuis to launch the brand. Roger Dubuis was born in Geneva and all of his watches, strongly associated with that culture, are submitted to the quality hallmark of the Poincon de Geneve as well as receiving chronometer certifications.

In August 2008, Richemont Group acquired 60% of Roger Dubuis SA. Richemont, based in Geneva, said the acquisition was a private transaction with Carlos Dias, chief executable officer and primary shareholder of Roger Dubuis SA. Richemont plans to continue manufacturing watches under the 'Roger Dubuis' name.